NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Many small businesses are embracing content marketing. And while content like YouTube videos and blog posts can build awareness and generate attention for your brand, to make the most of these efforts small business marketers need to set a content marketing strategy that guides these practices.

@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, shares seven key elements to creating a content marketing strategy for your brand in his latest article for PR Newswire's Small Business PR Toolkit. From identifying your target audience and structuring individual content pieces to achieve specific goals, to tips on promoting content and evaluating results, Lazuka provides the basic framework that will take your small business's content marketing strategy from plan to action.

To learn more: http://bit.ly/1epJ8el

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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