Multimedia Success Is Easier to Achieve: Reach New Audiences with Minimum Effort
PR Newswire announces streamlined multimedia solutions, expanded audience reach and enhanced reporting to help campaigns and programs stand out.
PR Newswire

NEW YORK, March 6, 2014 /PRNewswire/ -- More than 75% of communications professionals plan to increase their visual storytelling efforts this year1, and each day more news organizations publish stories with multimedia content. The trend is clear: multimedia is no longer an option to make communications campaigns stand out—it is a requirement.

To satisfy this hunger for multimedia content, marketers and PR professionals need choices that allow them to easily incorporate multimedia content—from videos and images, to infographics and annual reports—into their communications and campaigns and then to efficiently share this content. PR Newswire has made a series of multimedia enhancements to help clients reach and engage targeted audiences, and evaluate the results of these efforts.

Generate More Attention for Your Story
The reach of our clients' multimedia messages has been extended, with PR Newswire's significant investment in its downstream distribution technology. Now, images will render on up to 2,500 sites and videos on up to 2,150 sites, more than doubling the number of multimedia distribution points in our network.

To learn more about PR Newswire's multimedia solution: 

Content Distribution: An Untapped Opportunity
A large majority of marketers publish branded content, but only 36% feel they are doing so effectively.2 Our clients' differing campaign goals highlight the need for more options for their visual storytelling. PR Newswire has the largest content distribution network in the industry, and now photo and video files can be added to any of our US content distribution options: national, regional or local.

Announcing Our New Multimedia Solutions to Help Your Story Stand Out
In order to help you get the most value out of the multimedia you are producing, we have enhanced our multimedia offerings to three levels:

  • Basic: Share your multimedia story online, with images, audio and video, including your YouTube videos.
  • Standard:  Add a "pop" of publicity to by also showcasing your photo, logo or image in Times Square.3
  • Premium:  Achieve the highest level awareness by sharing images with photo editors, archives and thousands of photo-only distribution points, including AP Photo Express and Newscom.

"In an 'information overload' world, rich media helps a brand stand out," said Jason Edelboim, Senior Vice President, Global Media and Distribution, PR Newswire. "Videos go viral, images get shared, and visual storytelling helps brands reach new audiences.  Our new, flexible multimedia options make it easier and faster for our clients to capture the attention of new audiences, gain media coverage and own their story."

Closing the Loop: Understanding & Evaluating Multimedia Efforts
To help our clients analyze the results of multimedia communications, PR Newswire has enhanced reporting to clearly demonstrate the success of their efforts.  Our comprehensive Visibility Reports now include a dedicated multimedia section providing data on each multimedia element, including total views, views for each piece of content, and the number of downloads.

About PR Newswire                                   

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications


3 Display on the Thomson Reuters sign in Times Square is provided through a partnership with Times Square2.



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