NEW YORK, March 19, 2014 /PRNewswire/ -- Content creation is on the rise—with no end in sight. As more marketers, brands and small businesses focus their attention on producing quality content attractive to their target audiences, what will distinguish the successful practitioners is the ability to distribute their content, and make it discoverable to the right people, at the right time. Beyond posting it on owned channels and hoping it will be found, savvy small business marketers are utilizing strategies that promote their content across owned, paid and earned channels.

In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, offers advice to marketers looking for new tactics to get their brand story in front of new audiences. Focusing on the trend of native advertising, Ware offers tips for using content recommendation services to surface branded content. From identifying content pieces that would best achieve communications goals, to vetting discovery networks and testing the approach that resonates most with your audience, you'll get a full-spectrum picture on how to make recommendation platforms work for your brand and content.

To learn more:  http://bit.ly/1fHrWgs

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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