NEW YORK, March 20, 2014 /PRNewswire/ -- From online retailers to social media promotion, the publishing game has changed. Whereas authors in the past had no choice but to send out manuscript after manuscript and meet with agents and publishing houses to find the right fit, the option to self-publish not only exists, but is driving success and sales for many works. As with traditional publishing, not all options are equal. With major publishing houses partnering with self-publishing services and platforms, authors need to be more aware than ever of the pitfalls to watch for.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her tips for vetting self-publishing options. Drawing from her own experience, Sansevieri identifies common "too good to be true" promises that will drive up the author's cost and generate little to no ROI in the long-run. From ballpark figures for self-publishing and questions to ask vendors, to incentives and services to avoid—watch out for grand media pitching promises—Sansevieri will help you navigate the choppy waters of self-publishing and set you on the path to success.
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