Hype Man Optional: How to Generate Social Buzz and Gain Influence
PR Newswire

NEW YORK, March 26, 2014 /PRNewswire/ -- Social media and digital communications have revolutionized word of mouth marketing—and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target audience and generate buzz for their small business and products. "Buzz" plays into the first three stages of the AIDA consumer behavior purchase model: Awareness, Interest and Desire—don't underestimate its importance in driving Action.

In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, offers tips for creating hype, from involving your team in using a researched, dedicated #hashtag, to press releases and campaign contests or promotions. Wied also offers practical advice on managing expectations around using hype to drive business, complete with use cases of instances when it worked—and when it didn't.

To learn more about best practices for generating—and using—hype:  http://bit.ly/1jIT0Qt

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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