Landing Pages that Do Work: Content that Drives Action
PR Newswire

NEW YORK, April 24, 2014 /PRNewswire/ -- Landing pages are an integral part of any marketing strategy. They are your opportunity to drive your audience to the action you'd like them to take. Small business marketers need to be attentive to detail in designing all aspects of their landing pages, because even the smallest item can throw off user interaction—which affects your bottom line.

@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers 5 tips for best practices in landing page design. From simplifying design to limit distractions and tying your layout to the desired outcome, to optimizing text content and conversion forms, Lazuka's advice will help you launch landing pages that drive conversion and create business opportunity.

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Caitlin Carragee
Manager, Marketing Communications



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