NEW YORK, May 1, 2014 /PRNewswire/ -- As you prepare to launch your latest book live to the market, a promotion strategy is key—and one that focuses on digital channels is increasingly important. The first step is to set goals for what you'd like to achieve with these efforts, and followed by designing a strategy to achieve them. While this may sound simple, this process can be challenging to execute.

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her steps to driving online promotion in her latest article for PR Newswire's Small Business PR Toolkit. From establishing goals beyond book sales and diversifying your presence across channels, to creating a plan, establishing benchmarks and evaluating results, Sansevieri breaks down what authors need to do to get noticed.

To learn more: http://bit.ly/1koyBQK

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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