Companies Can Now Streamline IR Website Management & Improve Accuracy with Company-Verified XBRL Data
PR Newswire partners with Virtua Research to provide clients with ability to display balance sheet, income statement and cash flow data directly sourced from XBRL
PR Newswire

NEW YORK, June 3, 2014 /PRNewswire/ -- Investor relations departments can now ensure the release of accurate financial data on their website while also eliminating onerous and time-consuming  processes with the announcement of a new partnership between PR Newswire and Virtua Research.  The partnership seamlessly brings Virtua's Interactive Analyst Center - the only product available today that delivers interactive, as-reported financial and operating data for IR websites - into the popular investor relations website solution, IR Room MST. Designed for investors and analysts, the Interactive Analyst Center makes company financial data more readily accessible and easier to understand online. 

All IR Room MST clients can now publish their financial fundamental information directly from their own official SEC XBRL files. This eliminates the concerns issuers have long held regarding the inaccuracies of manually collected third-party financial fundamental data and delivering that data to their shareholders.

PR Newswire will be demonstrating IR Room MST with IAC at the National Investor Relations (NIRI) 2014 Annual Conference, June 8 – 11, 2014, in Las Vegas.

"Investor Relations Officers and CFOs have continually faced challenges with publishing unverified third-party financial information on their IR website," said Bradley H. Smith, Director of Marketing for PR Newswire's investor relations and compliance services. "While striving to be transparent in shareholder communications, using other data sources has opened the door for human error and forced IR departments to painstakingly double-check financial data, line-by-line. The IR Room MST with IAC uses the company's own XBRL to eliminate that time-consuming task and seamlessly deliver company-verified reports online. It's a wonderful example of the promise of XBRL realized."

The use of XBRL with IR Room MST completes an end to end experience for clients that also use PR Newswire's regulatory compliance division, Vintage, for the actual XBRL filing.

In addition to Virtua's IAC, IR Room MST also includes three other elements - Mobile, Social and Targeting:

  1. The IRapp™, the leading mobile app for a company's investor relations content.
  2. StockTwits IR for "hands-free" social media newsflow to the most socially engaged investors and financial portals.
  3. Inbound Investor Targeting which uses content marketing methodologies to measure the effectiveness of IR outbound communications.

IR Room MST is available now as a complete investor relations website solution and as an upgrade package for all of PR Newswire's current IR Room clients.  For more information, visit:

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Vintage Filings
PR Newswire's Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC's ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.

Bradley H Smith
Director of Marketing, IR and Compliance
PR Newswire
201 942 7157


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