NEW YORK, June 5, 2014 /PRNewswire/ -- As buyers increasingly search online to inform their purchase decisions, your small business' web content becomes a critical factor in creating a faster and more efficient sales cycle. Prospects that can easily find the information most important to them are more likely to move through the sales funnel within a shorter timeframe. Attract more potential customers through your company's website by:

• Publishing customer testimonials and reviews, which are considered trustworthy third party opinions on products and services
• Creating blog posts that capitalize on the timeliness of seasonal topics and current events drive more traffic to your website

For more tips on creating content that will shorten your small business' sales cycle, read the latest blog post from Steve Lazuka, founder of Interact Media, on PR Newswire's Small Business Toolkit: http://bit.ly/1jVhZhv

PR Newswire's Small Business PR Toolkit (www.smallbusinesspr.com) is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                              

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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