Four Tips for Employing a Hispanic PR Strategy
PR Newswire

NEW YORK, June 11, 2014 /PRNewswire/ -- The economic influence of the Hispanic market has long been established, yet many organizations have still delayed implementing a multicultural communications strategy. On the other hand, brands that embrace this audience experience greater overall success. Small business owners who wish to engage with Hispanic audiences and grow their organization should remember the following:

  • You don't have to be fluent in Spanish because Hispanic media speak English as well.
  • Hispanic audiences consume media on a variety of channels such as social media, television, and radio, therefore a multichannel distribution strategy is critical.

For more helpful tips on how your small business can kick-start a Hispanic PR strategy,  read the latest article from Dalia Paratore, PR Newswire's director of customer engagement for multicultural audiences, on PR Newswire's Small Business Toolkit:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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