PR Newswire Accepts the #IceBucketChallenge
PR Newswire joins the fight to #StrikeOutALS and discusses how to create a successful amplification strategy to take advantage of social sharing trends.
PR Newswire

NEW YORK, Aug. 27, 2014 /PRNewswire/ -- When you think of fundraising for a cure, what organizations come to mind? You might think of Race for a Cure, the Susan G. Komen Breast Cancer Foundation…and now the ALS Association. If asked a month ago, ALS probably would not have made the cut. The surge in awareness of this terrible disease is the direct result of the social campaign, the #IceBucketChallenge.

PR Newswire has explored this social phenomenon—and how the ALS Association was able to take a grass-roots effort and turn it into a well-oiled, fundraising machine—on Beyond PR:

"Across the United States, everyone is getting involved in the fight to strike out ALS, raising awareness and donations through the #IceBucketChallenge," said Ken Wincko, senior vice president of marketing. "As a client of ours, we couldn't be happier for the ALS Association in the success of their campaign.  At PR Newswire, we are pleased to take part in the challenge and commit to matching all donations from our team at a corporate level." 

Donate today to #strikeout ALS:

About PR Newswire 
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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