In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results
PR Newswire and UBM Tech Create proudly co-sponsor Content Marketing World 2014
PR Newswire

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- For brand communications to be effective, the content must achieve all of the following:

  • Address the specific challenges of buyer personas
  • Inform each stage of the buyer's journey
  • Be available in the formats and channels that the audience prefers

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 in Cleveland, September 8-11.  

Different content types serve different communications goals. Combining content audit, creation, and distribution, PR Newswire and UBM Tech Create are helping brands develop content that aligns to business goals. To learn more, visit us at Booth #11 or click here:

Join the social conversation at #CMWorld

What role does content play in your marketing engine? Complete the sentence "Content drives ____." via Twitter or Facebook using the hashtags #contentdrives #CMWorld. Responses will be collected and shared at Content Marketing World.

Building a sustainable content strategy

PR Newswire's Senior Vice President of Marketing, Ken Wincko, will be joining Altimeter Group's Industry Analyst, Rebecca Lieb, and Dell Inc.'s Managing Editor of, Nicole Smith, for a panel discussion titled, DON'T RUN OUT OF GAS!! How to Fuel a Sustainable Content Marketing Strategy, on Tuesday, September 9. 

Save $100 on event registration

PR Newswire and UBM Tech Create are offering members a special discount of $100 off the total cost of registration with promo code: UBM.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About UBM Tech Create

UBM Tech Create builds the ultimate brand experience for technology marketers -- and their customers. As the marketing services arm of UBM Tech, Create leverages the power of decades of marketing experience and expertise to help clients minimize the complexities of modern marketing. Create's capabilities include strategic digital, social and content development and integration, relationship building through live event, and nurture solutions, as well as comprehensive analytic and design services. Find case studies, client testimonials, and Create's portfolio of work on its website,

Media Contact:

Sarah Skerik 
VP, Strategic Communications 

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SOURCE PR Newswire Association LLC