Communicators: Uncover Influential Conversations with PR Newswire's Agility Platform
New Dashboard Tools Help PR and Marketing Professionals Monitor and Navigate Complex Media Landscape
PR Newswire

NEW YORK, April 16, 2015 /PRNewswire/ -- In today's evolving media landscape, PR and marketing professionals can be flooded with information and content. Monitoring conversations and measuring data across multiple channels can be a daunting task for even the most plugged-in communicators. In an age when media data, brand management and audience engagement are tied to success, how can communications professionals filter out the noise and take control of their message?

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PR Newswire is making it easier than ever to monitor, target and engage audiences with the Agility platform. Agility is a powerful and robust workflow solution that gives communicators clarity and control of their message with a suite of customizable tools that make any situation seem manageable.

"It's important to stay on top of the influential conversations surrounding your brand," said Jason Edelboim, PR Newswire's senior vice president of global products. "Agility allows PR and marketing professionals to stay in the center of these conversations, and take control of their message."

Agility's new user dashboard offers several new ways to customize your data to make tracking and managing campaigns easy from one intuitive interface. Users can customize widgets that allow for easy access to monitored keywords and targeted email distribution reports which help them identify and participate in conversations around their brand. Each user on an account can customize a dashboard, so team members can narrow their focus on the topics or data that matter most to their communication programs.

Simply create a customized widget and drag and drop it on the Agility dashboard to begin monitoring topics or gathering data. Widgets allow users to monitor:

  • Topic Activity: Keep an eye on several key topics, and watch the conversation around your brand grow.
  • Recent Email Distributions: Access recent email campaigns, and view status, dates and any recent modifications.
  • Email Distribution Reports: View the analytics from recent email distributions in an easy-to-read bar chart.
  • Targeting Activities: Quickly access recently created lists and important contacts, to ensure you're engaging the right audiences at the right times.

"The ability to track and manage your campaigns in one tool makes it easy for communicators to focus on the things that matter most," continued Edelboim. "Building media relationships and engaging audiences is key to managing reputation, and Agility gives professionals the best tools to uncover and participate in the conversation around their brand."

Request a demo of Agility here. For tips and best practices for agile brand monitoring, download PR Newswire's white paper "Monitoring Your Brand Across the Web" here.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end–to–end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia–Pacific region, and is a UBM plc company.

Media Contact:

Victoria Harres
Vice President, Strategic Communications & Content



SOURCE PR Newswire Association LLC