PR Newswire Introduces Tailored Newslines for Election 2016
Curated Packages Offered to Help Brand Communicators Target and Reach Voters

NEW YORK, Feb. 3, 2016 /PRNewswire/ -- Election coverage is dominating the news cycle, and brand communicators have an important opportunity to join the conversation. As primary season heats up, audiences seek credible and compelling information to inform their votes on issues that affect nearly every industry.

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PR Newswire has taken the guesswork out of reaching journalists, bloggers, and other influencers with our curated Election Packages. Our multi-channel 2016 U.S. Election Packages feature our most highly saturated newslines, and include email and social media targeting to reach audiences when, where, and how they want to be reached. Each package is also available with Hispanic distribution, providing additional reach to the Hispanic community in both English and Spanish.

Packages include several targeted options within PR Newswire's distribution network:

  • Premium national distribution: Reach voters across the country to cast light on the issues most important to your industry;
  • Washington, DC: Target our nation's capital to reach influencers at the heart of the political conversation;
  • Swing States: Deliver content directly to the heavily courted states in which the vote margin is often narrow and unpredictable;
  • Multimedia News Release: Activate audiences nationwide with a branded microsite that features multimedia, engaging calls-to-action, and lead generation tools.

"2016 Election news is everywhere," states Jason Edelboim, Senior Vice President of Global Product at PR Newswire. "PR Newswire's U.S. election packages offer opportunities for increased reach and engagement among voters and the press through coordinated distribution of election content."

For more information about PR Newswire's targeted distribution networks, click here. And for tips on picking the best press release distribution for your brand's PR and marketing, download our free white paper Buyer's Guide: Press Release and Content Distribution Services.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Victoria Harres     
Vice President, Strategic Communications & Content

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SOURCE PR Newswire Association LLC