NEW YORK, Nov. 17, 2015 /PRNewswire/ -- PR practitioners can attest: Public relations has been transforming at a rapid pace. Digital disruption has given birth to new opportunities across a multitude of channels, and the art and practice of public relations has evolved to incorporate the use of advancing technologies, revolutionized tactics, updated success metrics, and so much more.

PR Newswire recently used social media to ask its customers and industry professionals to answer the question: "PR is now ____." and share how public relations has changed since we originally released our popular #PRis infographic in 2012. Responses were compiled into a new and updated infographic on the company's Beyond PR blog, The Future of PR Is Now.

Thoughts on the past, present and future of PR ranged from insight on relationships and reputation management to the drive to meet business goals and impact bottom line results.

Some trends were observed when comparing answers to those given for the 2012 infographic:

• The idea of PR being "digital and socially driven" is more of a given today versus three years ago.
• In 2012, there was a hint at PR moving into the marketing spectrum, and that future is now.
• While relationships remain at the heart of how we define PR, there's a new emphasis on the importance of interaction, conversation, and conversion.

Read the full blog post here and view the full infographic available for high-resolution download here. To learn more about the state of the PR and marketing industries by visiting and subscribing to PR Newswire's Beyond PR blog.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Victoria Harres     
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201-360-6882

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