Marketers: Amplify Your Message With PR Newswire's Content Marketing Kit
New marketing tool packages lead generation, visual storytelling and content distribution into interactive branded landing page

NEW YORK, April 11, 2016 /PR Newswire/ -- As content marketing has become a widely used component of B2C and B2B campaigns, it's no longer enough for brands to simply create content. For content marketing to be truly effective, brands must share their content to engage audiences, drive demand and generate leads and revenue.

Experience the interactive Multimedia News Release here:

Content Marketing Kit proved a successful tactic for Roka Bioscience, who increased webinar registrants 60% using an embedded lead generation form on the branded landing page.

PR Newswire has made it easier for marketers to influence consumer and professional purchasing decisions with Content Marketing Kit. Content Marketing Kit offers integrated tools that allow marketers to share their brand's content with marketplace influencers, and capture valuable leads through one marketing solution.

"Content marketing is about more than creating content; it's about connecting with audiences," states Jason Edelboim, Senior Vice President of Global Product at PR Newswire. "Content distribution and syndication are a critical strategy for marketers seeking to amplify their messages and connect with new audiences, and Content Marketing Kit provides the necessary tools to rise above the competitive noise and drive meaningful interactions with key audiences."

Content Marketing Kit enables marketers to:

  • Increase visibility and influencer attention through targeted syndication to PR Newswire's online network of more than 4,500 websites and strategic web placement;
  • Encourage audience interaction on a branded landing page with engaging visual, content and social sharing options;
  • Gain audience insight and leads through an embedded lead generation form that can be integrated with marketing automation software; and
  • Drive audience action through a tailored call-to-action button directing traffic to owned channels.

Each Content Marketing Kit includes a branded landing page built by a dedicated service team of project managers who will proofread, optimize and distribute content. Also included are distribution via PR Newswire's curated industry Twitter feeds and a branded HTML email to send to relevant influencers and contacts. The Content Marketing Kit also includes 5,000 target audience pageviews via strategic placement across premium websites and blogs. Marketers can track and report on the ROI of their efforts with PR Newswire's Visibility Reports.

Compelling content and a multichannel marketing strategy can help brands build awareness, attract customers, drive them through the sales funnel and achieve revenue objectives. For tips on how to make a product campaign thrive, download our white paper Make Your Product Launch the Start for a Multichannel Content Promotion Plan.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content

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SOURCE PR Newswire Association LLC